In the latest patch for Heroes of the Storm Blizzard has removed the ability to purchase the in-game loot boxes for gems, i.e. real money. It is not stated why they suddenly decided to take this action, but the recent events in Belgium and Netherlands with the respective governments taking action against EA for their FIFA loot boxes is probably the reason why.
The patch notes state:
- Loot chests are no longer available for Gem purchase.
- Rare loot chests are now available for Gold purchase (3000 each).
We see this as a safety precaution as ActivisionBlizzard has received a lot of bad press lately and probably didn’t want to add more fuel to the fire. Given the state that Heroes of the Storm is in right now, we speculate that the income generated from gem sales are probably really low.