Ubisoft to focus on f2p titles

Ubisoft recently announced in their yearly earnings call that they are going to shift its focus from AAA games titles towards creating more free-to-play games. Additionally promising that this decision will not effect the number of AAA paid titles released.

The Ubisoft share has plummeted during Q1 2021 and took another nosedive after announcing their future projections in their latest earnings report, despite the report exceeding last years quarterly report by a wide margin. On the negative side, the future projections are not looking as great, with f.e. open-world pirate game Skull & Bones being delayed into 2022. It is likely in the light of this forecast they are aiming to transform the model in which their earnings are achieved.

CFO Frédérick Duguet: “Our FY22 line-up will be the most diversified we have ever had, with ambitious post-launch plans as well as premium and F2P new releases. Our financial targets reflect these growth initiatives which are intended to generate significant value over the long term.”

Ubisoft CEO Yves Guillemot: “Additionally, we are building high-end free-to-play games to be trending towards AAA ambitions over the long-term.”

Only the future will tell if these promises will be kept or not. And most interesting, exactly what kind of micro-transaction models will be implemented in the games?