Black Ops 4 gets loot boxes

I don’t think anyone is really surprised to hear that loot boxes will be added to Black Ops 4 in its upcoming patch, as Activision has been caught lying to their customers on multiple occasions already. We all remember how we were told that Black Ops 4 wouldn’t even contain any sort of micro-transactions, only to see it being added to the game AFTER release, when all the game reviews had been written and most gamers had already purchased the game.

In this new effort of cramming that extra dollar out of their customers, they bring us the “Reserve case”, a euphemism for a loot box that will be sold for $2 in the in-game store. We are told that the contents will be cosmetic only, but we already kind of know that will change in the future…

Activision is in desperate need of increased revenue growth as their last earnings call didn’t impress their shareholders. After sacking 800 employees, mainly from their customers support divisions, this is the next step of the plan, increasing the monetization of their current products. By the looks of it, they are willing to pay any price in terms of relations to their customers, not that they have a great reputation to begin with. Maybe that’s how the reasoning went behind this decision. How much worse can their reputation actually become?

A red dot for $1

When you think Activision can’t sink any lower with Black Ops 4, here they are, surprising us all again. Their latest addition to the in-game shop is a red dot reticle for your reflex sight, and they are charging the equivalent of $1 for it.

“But it’s just $1.” I prefer to phrase it the other way around. “It’s just a red dot!” To be frank, I don’t see where Activision get the balls to try and charge gamers $1 for a few red pixels. Surely they have to understand that a scheme like this will blow up in their face and put more fuel to the fire of “Cashtivision”

So why do they do this? To get players credit card numbers on the hook. Players who would never spend anything in the game otherwise but think “But it’s just $1.” When the next “crazy sale” of 50% off digital items opens up, it’s only one click of a button away…