Diablo Immortal and microtransactions

Activision Blizzard announced Diablo Immortal at Blizzcon 2018 to an, let’s put it mildly, unenthusiastic crowd which expected something completely different. For those of you who don’t know what Diablo Immortal is, it’s a mobile device Diablo game confirmed to only going to be released on the Android and iOS platforms. A statement that stunned  the Diablo fans at Blizzcon, leading to a member of the audience asking if the announcement was “an out of season April fools joke?“. It was also confirmed that the game would not carry an M for Mature content rating. Yes, you heard right. A Diablo game without a Mature rating…

So why does Activision Blizzard move down this route with a game that is seemingly not going to be very playable on a small handheld device using a touch screen? Although nothing has been confirmed in terms of microtransactions as of yet, speculation among fans are that this is the exact the reason why.

The game is likely to be free to play, couple that with the fact that it wont carry a Mature rating to achieve a greater market penetration. Excellent news for investors who want to riddle the product with in game purchases. Nothing is however yet confirmed and we will report further on this topic as everything unfolds.